Myco
Client
Myco
Year
2024
Industry
Entmt.
Capabilities
Crowdfunding
Deliverables
Video, Deal Page, Emails and Socials
Myco is a fast-growing streaming platform with over 12 million users, combining live sports content with a unique “watch and earn” model. With major cricket rights across regions and strong advertiser backing, the company is scaling rapidly with proven product-market fit and global expansion plans.
The Challenge
Complex value proposition (“watch & earn” + streaming + monetization) needed clearer positioning
Campaign assets lacked the strategic structure needed to guide investor decisions
Strong traction wasn’t being translated into a compelling conversion narrative
The Approach
Refined the investor narrative to highlight traction, monetisation, and market opportunity with clarity
Produced a high-impact video to simplify the model and strengthen differentiation
Strategically optimised the deal page to improve flow, messaging, and conversion triggers
Executed targeted email and social campaigns to drive consistent engagement and investor action
Our Role
Successfully raised $1,319,682 on Republic
Secured 87 investors
Improved campaign clarity, engagement, and overall conversion performance
